A New Search Results Evaluation Model from Google

Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search results. The paper is: Incorporating Clicks, Attention and Satisfaction into a Search […]



via Grapevine SEO Geek http://ift.tt/2hOg8Wd